Many would argue that marketing automation is a requirement and has been done for at least a decade. Then why is it suddenly gaining so much attention? Why are companies increasing looking for ways to automate their digital marketing efforts, which were previously managed well with drip campaigns focusing mainly on email marketing?
Turns out consumer behaviour in the digital ecosystem is as dynamic as ever; demanding marketing professionals to create strategies that are not only effective but also ‘drips down and across' marketing channels to capture every brand touch point.
